Built for established roofers

Chuck stays busy. You stay invisible.

Every week, homeowners in your metro ask their neighbors who to hire for a roof. Chuck-in-a-truck shows up in those conversations. You don't. He's not better than you. He's just there.

Claim your territorySee your free report
One roofer per metro · Limited spots remaining
Neighborhood thread
14 mi from you
SM
Sarah M.
Tuesday, 9:14 AM
Storm took a few shingles off last night and the ceiling has a wet spot. Anyone have a roofer they trust? Don't want to get scammed.
MR
Mike R.
Tuesday, 9:26 AM · 12 minutes later
Chuck did our roof last spring. Decent price, showed up on time. I'll DM you his number.
Where you were:Driving to a job. Phone in your pocket. By the time you saw the post Friday afternoon, Chuck had already given Sarah a quote.
Results from our pilot roofer's first year
10×
More visibility in local recommendation threads
40%
Average close rate on conversations FirstThread surfaced
$1M+
In attributed roofing revenue, year one

Single-customer pilot results. Individual results will vary.

How FirstThread works

You become the recommendation, before you walk in the door.

We watch the neighborhood conversations across your metro and surface your business — authentically — in the threads where homeowners are asking who to hire.

Who FirstThread is for

We're upfront about who we work with — because we won't recommend a roofer we wouldn't hire ourselves.

Every recommendation we surface goes out to a real homeowner with a real problem. We won't put our name behind a roofer we don't believe in — so we only work with established, well-rated operators in markets that are big enough to matter.

FirstThread is built for serious roofing operators. If you meet all three criteria below, we'd love to talk. If you don't yet — keep our card. We'll be here when you're ready.

Revenue
$1M+
in annual roofing revenue. Established operations only.
Reputation
4.0★+
average across major review platforms. We can't out-market a reputation problem.
Market
250K+
population in your service metro. Smaller markets don't generate enough conversation volume.
Why we're picky: Recommending a bad roofer to a homeowner damages our brand and yours. The criteria above are how we make sure that when FirstThread vouches for you in a neighborhood thread, the homeowner gets a great experience — and you get a customer who refers their friends.
Free neighborhood report

How many roofing conversations happened in your metro last quarter?

We'll pull every Nextdoor, Facebook, and Craigslist post from your service area in the last 90 days where homeowners asked for a roofer. We'll show you how many you appeared in, who responded instead, and what those jobs were likely worth.

Get your free report

Takes 5 minutes to request. We'll email it within 48 hours.

Sample report — San Diego metro
Q4 2025
Roofing conversations identified
142
Estimated job value (avg.)
$8,400
Times your business appeared
2
Times competitors appeared
114
Estimated revenue you couldn't see
$1.18M

Sample data, illustrative. Your real report is built from your actual metro.

Territory exclusivity

One roofer per metro. Yours, permanently.

We don't sell to your competition. Ever. When you sign with FirstThread, the door closes behind you for your entire metropolitan service area — and stays closed as long as you're a customer. This isn't a sales tactic. It's how the product works.

One per metro.
Your territory is your full metropolitan service area, defined together during onboarding. Not a zip code. Not a radius. The market you actually serve.
Permanent while you're active.
As long as you're a FirstThread customer, your competition cannot sign up. There's no "premium tier" they can pay extra for. The slot is taken.
First-come, first-served.
When two roofers from the same metro inquire, the first to sign gets the territory. Period. We won't auction it. We won't play you against each other.
No shared leads. Ever.
Every recommendation we surface goes to you alone. We're not selling the same homeowner to four roofers like a lead-gen vendor. The conversation is yours.
Pricing

Full-service. One price.

We monitor your metro. We write the responses. We track every conversation. You get the calls. No upsells, no add-ons, no shared leads.

Managed
Currently accepting roofers
$449
/ month
Billed monthly or annually · Cancel anytime
  • Full monitoring across Nextdoor, Facebook, Craigslist, and local subreddits
  • Authentic, human-written responses in every relevant conversation
  • Exclusive metro territory — competitors locked out
  • Monthly report of every conversation and outcome
  • Direct line to your account manager
Claim your territory
Save 2 months with annual billing — $4,490/year.

Your metro has one slot. Claim it before Chuck does.

We're onboarding a small number of established roofers across the US. Once your metro is taken, it's taken — and we don't reopen territories.

Book your demoJust send the report